Lookback

Vacation is starting for most of us, so time to look back! That is what IPA (Institute of Practitioners in Advertising) did. They analyzed all effectiveness winners of the last 25 years. What are key lessons? Read all about it in this week's column.

Live Earth

The summer of 2007 will be bookmarked as the summer of Live Earth. Last Saturday, former vice-president of the USA, Al Gore, organised concerts in all continents to make the world more conscious about the climate change.
Kevin Wall, co-organiser and founder of SOS, Save Our Selves, stated: 'We have got to talk and make the whole world listen'. However, sceptics feel consciousness or attitude isn't the problem, but behaviour is. Who's right? Read all about it in this week's column.

Playground Werchter

Last weekend Rock Werchter announced the official start of the summer. The music was great and even the weather wasn't too bad. What makes that a simple grassland turns into an exciting playground for 80 000 people 4 days long? Seems like social is cool again. Read all about it in this week's column.