Tuesday, September 25, 2007

A brand for all tides

Last week, Janssen Pharmaceutica announced the loss of almost 700 jobs. In the past, the company was more than once ellected as most attractive employer of the year. Will this reorganization affect the image of the company? And how can companies and brands change the tide after a crisis?

Read all about it in this week's column.

Monday, September 17, 2007

Super market and employer market

In the US, marketing giant Procter&Gamble launched a new image campaign earlier this month. The campaign called 'My Black is Beautiful' is oriented towards Afro-American women. Interesting to see how brands communicate towards immigrants. However, not only in the super market, this is a wanted target group. If we want to be able to sustain growth in Europe, this community is an absolute necessity to fill in vacancies in the employer market. And thus, integration takes place in both worlds.

Read all about it in this week's column.

Monday, September 10, 2007

Private labels

Earlier this month, both Carrefour and Delhaize have launched a new private label. Co-incidence or not? Since years, retailers are more than simple distributors of products. They have become producers of brands. Why does Delhaize introduce a new private brand in the beauty category? And is it a wise decision? Read more about it in this week's column.