Tuesday, April 29, 2008


Have you seen the succesfull movie 'Bienvenue chez les Ch'tis'? In France and also in Belgium, the movie is a big hit and is becoming cult.
The explanation for its success is simple. Ch'tis is about real people and is, from the beginning till the end, fully authentic.

Read all about it in this week's column.

Monday, April 21, 2008

The green chairman

Brand new chairman of Verbond van Belgische Ondernemingen, Thomas Leysen, pulled the green card in his maiden speech. He suggested that Belgian companies should go for innovative, ecological and energy friendly production processes. The 'VBO' should be part of 'bright green', as he put it. It shows the new wind that blows business world. But also governments think ahead. Steve Stevaert, governor of Limburg, wants a CO2 neutral province in 2020. Up to the citizen-consumers to follow.

Read the column of this week here.

Tuesday, April 15, 2008

At work

Today, unemployment figures are historically low and employment forces become scarce. And, there seems to be no improvement in the near future. In 2030, when all babyboomers will have left working, the active working population in Flanders will be down with 300 000. It is clear that the proportion between offer and demand on the employment market is lost, and it is the employee that is in control. And thus, the ware for talent is raging and companies have to be more inventive than ever to attract employees. How to behave as employer?

Read all about it in this week's column.

Tuesday, April 01, 2008

Ambush Marketing

As proven in the past, the Olympic games are an ideal setting for ambush marketing ie. an attempt of unofficial sponsors to be linked with an important event, at the expense of the official sponsor.
About 10 days ago, an interesting protest action or media stunt happened when protesters of Reporters without borders interrupted the traditional ceremony of the ignition of the Olympic flame. The tone of the Games is set and marketers curiously await the ambush actions of major brands.

Read all about it in this week's column.