Wednesday, December 19, 2007

Trends for 2008

As the end of 2007 is approaching, we see consumer trends popping up everywhere. Some interesting -and less interesting- marco and micro trends from Adage. Meet the Renaissance Marketer and learn about the Brand Swarm.

Read all about it on

Monday, December 17, 2007


Tomorrow, Music for Life will start officially, when 3 radio announcers of Studio Brussel will lock themselves up for 6 days in a glazed house in Leuven. Just like last year, the action is for the benefit of the Red Cross. This year, Music for Life is fighting for potable water for everyone. What is the success recipe behind Music for Life?

Read all about it in this week's column.

Monday, December 10, 2007

Sao Paulo

A new EU-regulation concerning advertising was voted last week. The regulation stipulated that programs can only contain 12 minutes of advertising an hour and certain programs towards children or movies and informative programs can only be interrupted once in half an hour. In Sao Paulo, the city mayor decided in a new 'clean city' law that as of January, all outdoor advertising needs to be removed. The regulations are there to protect consumers against an endless offer of advertising.
In Belgium, the existence of the JEP (Jury of honest and ethical actions in advertising) was questioned last week. It is my opinion that there is still a future for JEP, however it needs to evolve with our society.

Read all about it in this week's column.

Tuesday, December 04, 2007

Generation M

After the babyboomers, generation X and generation Y, the first signs of a new generation arise. This generation is born after 1989 and is the first generation that to be born with the internet. From SMS generation to generation M for millenium, mobile, multi-media, Msn, multi-tasking or even Mega Mindy. This generation knows what they want and they want it 'right here, right now'.

Read all about it in this week's column.