Monday, December 10, 2007

Sao Paulo

A new EU-regulation concerning advertising was voted last week. The regulation stipulated that programs can only contain 12 minutes of advertising an hour and certain programs towards children or movies and informative programs can only be interrupted once in half an hour. In Sao Paulo, the city mayor decided in a new 'clean city' law that as of January, all outdoor advertising needs to be removed. The regulations are there to protect consumers against an endless offer of advertising.
In Belgium, the existence of the JEP (Jury of honest and ethical actions in advertising) was questioned last week. It is my opinion that there is still a future for JEP, however it needs to evolve with our society.

Read all about it in this week's column.

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