Our digitale age also influences the way we decide what to buy and consume. AdAge predicts that BRAND SWARMS will find their way in 2008: people will be influenced more and more by other consumers: their partner, kids, friends, colleagues and also social networks. So, goodbye 1-to-1 marketing, hello social networks. Brands will have to behave even more excellent and consequently in order to be recommended.
Read all about it in this week's column.
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