Tuesday, March 18, 2008

Under fire

The storm against advertising and marketing continues. Last week, a brand of clothes got critized for a picture they used, in which 2 young boys were holding a cigar. Clients and organizations like Vlaams Instituut voor Gezondheid or Vlaamse Liga tegen Kanker protested. Some weeks ago, we wrote on the ban of alcohol advertising before 9 o’ clock in the Netherlands. And at the same moment, environmental organizations are fighting for a correct practice of the car advertising legislation.
It is clear that no sector or brand is left untouched. Alcohol, tobacco, cars, … what’s next?
It is clear that brands will have to be inventive with governmental regulations. See an example of BIC beneath.

Read the column of this week here .

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