Tuesday, May 20, 2008

The power of ideas

Beyond the idea box. That is the concept of www.mystarbucksidea.com and www.dellideastorm.com, 2 websites were consumers can not only post ideas to Starbucks or Dell, but also vote and discuss ideas posted by other visitors.
This is the ultimate expression of consumer empowerment, thé characteristic of the 21st century consumer.

Read all about it in this week's column.

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