Tuesday, June 17, 2008


Do you also think your weekly shopping bill at the supermarket is higher then before and your fuel, gas and electricity expenses are rocketing?
HUMO and VRT questioned 1000 Flemish people. Seems that 96% feel life is (a lot) more expensive then a year ago. Even amongst the higher incomes, there's a feeling that buying power is declining. Reality or psychoses? Result of the 'spending power' campaign pursued by unions and media?
Also in the supermarket landscape, the effect of the spending power psychoses is noticed. Logically, discounters like Aldi, Lidl and Colruyt attract more shoppers with their low price positioning. But also premium supermarkets like Delhaize play on price. 'The price, quality included' was the headline of one of the ads Delhaize published in national newspapers last week. The spending power debate affects our shopping cart in several ways.

Read the column of this week here.

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