Culture of fear

What a surprise it was to see an almost empty freeway and no traffic jams on a Tuesday morning on the E19! The result of the media alert that already started a week in advance on the possible effects of the train strike. It illustrates the effect the media has on our lives.

Read all about it in this week's column.

The power of ideas

Beyond the idea box. That is the concept of www.mystarbucksidea.com and www.dellideastorm.com, 2 websites were consumers can not only post ideas to Starbucks or Dell, but also vote and discuss ideas posted by other visitors.
This is the ultimate expression of consumer empowerment, thé characteristic of the 21st century consumer.

Read all about it in this week's column.

On holiday

Last weekend, all parking lot spaces in Brussels Airport were full. This is only one indication of the increasing tourism flow.
The United Nations World Tourism Organization predicts that by 2020, the international tourism will double from about 800 million in 2008 to 1.6 billion in 2020. What drives this ‘tsunami’ of tourists and what are the consequences?

Read all about it in this week's column.