International Marketing Congres (Ghent): Old Leaders - New Leaders

Past Firday and Saturday Stichting Marketing (the Belgian Marketing Association) organised its 25th congress in Ghent. It was again an edition its name of international congress worthy.

For 25 years now, the Marketing Congress has inspired and stimulated an entire generation of marketers. The theme of this year's edition was well chosen: Old Leaders - New Leaders.

I think in this light the revelations of this year's congress were Baudouin Meunier of DePost and Dan Germain of Innocent. What I learned from them is that Old and New Leaders have 1 thing in common: passion for their job.