At the moment there's a public debate in The Netherlands on individualism vs. collectivism. The new government of prime minister Balkenende announced its policy under the name 'Working together, living together'. Some analysts talk about the return to the postwar years of solidarity.
However, simplifying the debate to a 'balck or white' discussion demonstrates a lack of insight into the modern individual. The modern consumer shows a capability of combining a highly individualistic 'me' with a truly social 'we'-orientedness.
Read all about it in this week's column.
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