Tuesday, January 23, 2007
De Kijk van Van Dyck: Hit or hype?
Grand brands, like Apple, have got to live with the fact that they are increasinly 'out of control' of their own brand. The most recent example is the iPhone commercial from the previous post. But another one, maybe more favorable, is also out there on YouTube.
The Apple-mania is again alive and kickin'.
However, last Thursday Apple shares went down with 5.6%. From hero to zero. It's sometimes only a few days apart. For brands, shareprices, and also for rock stars and hig priests, being... Mr. Jobs.
Read the full version of the column here (Dutch text).