This is a picture of Fruitstock, the yearly festival organised by smoothie producer Innocent. It's free; their way of saying 'thank you' to their clients. Each year it's getting bigger and bigger. Last year they welcomed 150.000 people. This is - besides of being profoundly good-hearted Innocent people - a brand creating an experience around it's product. They do not sell smoothies. They sell small pieces of joy in people's livess.
And where does it all take place? Regent's Park London. The parc is back. The cocooning era is over. Streeets, squares and parcs are becoming meaningful places again in today's cities, central meeting places for people to meet other people and experience new things.
Read all about it in this week's column.
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