Monday, February 19, 2007

Media: Online videos

Last week in AdAge an article that shows the relativity of the success of consumer 'generated' content.

The No. 1 type of video viewed by Americans is news, followed by weather and movie clips, all of which are types of content produced by professionals, not by consumers (although often this video is consumer-distributed, meaning consumers are posting it to video-sharing sites).

More than 44% of online Americans (ages 12 to 64) use online video weekly -- this has clearly become a mainstream distribution channel for video. The demographic watching online video most frequently is males ages 25 to 34; 64% of them watch online video at least once a week. But it's not just limited to young viewers. Among males 55 to 64 years old, 43% watch online video weekly. Among the females the rates are lower with 49% of female teens watching online video weekly and only 27% of females 55 to 64 watching online video weekly.

Source: Magid Media Futures. Survey of 1,840 online Americans, ages 12-to-64

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