Tuesday, June 19, 2007
Here come the Chinese!
Prince Filip and Princess Mathilde are currently visiting China, together with some 250 representatives of Belgian companies, 3 ministers and more than 30 journalists. China has been a potential growth market for Western companies for years, but the inverse movement is also happening now. We see Chinese or Eastern companies entering our market. Most recent examples are the Indian airline company Jet Airways and the Chinese car brand Brilliance. Remarkably, these companies no longer limit themselves to the bottom of the market, but try to position themselves in the middle or top range. Read all about it in this week's column.