Tuesday, June 12, 2007
The newest 'Pirates of the Carribean' is thé movie hit of the moment. In this third movie, we meet again with Will Turner, Elizabeth Swann and Jack Sparrow. How come the movie is such as success? Why do pirates appeal to our imagination? Not only on the big screen, pirates are hot. Also in the brand landscape, we see interesting pirates! Think about Apple and Virgin or Skype. What is their common denominator? Read all about it in this week's column.