Monday, August 13, 2007

Pink pants

Diversity is part of our society, but do brands already act upon it? Check out Levi's, who has made 2 versions of their latest 501 commercial, one with a homo and one with a heterosexual ending.

See the commercials below and read all about it in this week's column.

Heterosexual version

Gay version

1 comment:

actionman said...

Bedrijven zouden in Europa beter op de gay doelgroep inspelen.Ik heb in U.S. geleefd,waar bedrijven gay power reeds ontdekt hebben.Gays zijn immers grote trendsetters.Schitterende reclame van Levi's.