Diversity is part of our society, but do brands already act upon it? Check out Levi's, who has made 2 versions of their latest 501 commercial, one with a homo and one with a heterosexual ending.
See the commercials below and read all about it in this week's column.
Heterosexual version
Gay version
skip to main |
skip to sidebar
Animal Spirits
De wereld in 2100
The Black Swan
Econoshock
News and insights from the world of brands and communications. think BBDO is blogging.
Read my book
See me present
- 20/10 City Marketing Seminar, Antwerpen
- 29/10 ESF, Brussel
- 02/12 Business Agility Congres, Antwerpen
- 03/12 Kamer van Koophandel, Rotterdam (NL)
Tips for reading
Animal Spirits
De wereld in 2100
The Black Swan
Econoshock
1 comment:
Bedrijven zouden in Europa beter op de gay doelgroep inspelen.Ik heb in U.S. geleefd,waar bedrijven gay power reeds ontdekt hebben.Gays zijn immers grote trendsetters.Schitterende reclame van Levi's.
Post a Comment