Friday, October 12, 2007

Marketers are returning to the great outdoors.

Outdoors Lion Winner 2007

Frustrated by the declining ability of television to deliver mass reach that is cost-effective, advertisers are putting renewed emphasis on reaching people when they’re away from home. Out-of-home advertising offers a wide and still widening range of opportunities for marketers to make contact with consumers, according to Millward Brown. But...

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