Monday, October 29, 2007
The music industry is clearly reinventing itself. Recently, Radiohead decided to sell his new album only on the Internet (see also below). Even more remarkable was the fact that people could decide themselves how much they paid for the album. The other 3 'historical' P's defined by Philip Kotler -place, product and promotion- also ask for a new approach in the Internet age.
Read all about it in this week's column.