Monday, February 25, 2008
A brand in bad times
The power of communication is widely acknowledged, but most of the times communication is used to announce good news. However, communication is at least as important in bad times or during a moment of crisis. Dexia has understood this well in the trial against the bankrupt speech and language technology company Lernout & Hauspie. It created a special website www.dexia.be/lhsp, where visitors are informed about the case. Objective is not to plead through the Internet, but to inform all stakeholders in a correct way. The site is a good example of modern information management and a mean to reinstall trust.
Read all about it in this week's column.