Consumer empowerment is a hot topic. We’ve seen it in our recent articles about the iPhone and Postbank-Ing, and now youngsters are planning a coup on our PBS, the VRT.
On www.deovername.be, a group of young, creative people started a campaign to find like-minded people who want to change the VRT, and make more shows suiteable to younger generations. These youngsters, between 14-18 years, get the chance to promote their own creative work. If the campaign is a success, and enough talented youngsters are found, the work of the most talented youngsters will be broadcasted on television, radio and internet. Is this for real or is VRT's advertising agency behind 'the coup' ? To be continued.
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