The second annual BRANDZ™ Top 100 Most Powerful Brands ranking published in cooperation with the Financial Times was announced today by leading global market research and consulting firm Millward Brown. Google has risen to the top of this year's ranking, taking the number one spot with a brand value of $66,434 million. This was followed by General Electric ($61,880 million), Microsoft ($54,951 million) and Coca-Cola ($44,134 million).
think BBDO's 20-something study of beginning 2005 already showed that Google was the brand youth said to be most in line with youth's personality. Also in the top 10 were Microsoft and Coca Cola.
Millward Brown and FT discern 4 major trends in this year's BRANDZ™ Top 100:
1. The rise of the East
2. Converging technologies
3. Delivering on Corporate Social Responsibility
4. Fast food brands react to health conscious consumers.
Read the full BRANDZ™ Top 100 Most Powerful Brands report here.