A couple of law firms, investment banks and other employers in the London City are starting to introduce "maternity coaching". Financial Times recently covered this in an article. "Maternity coaching" involves confidential one-to-one sessions before, during and after a woman's maternity leave. But it can also be delivered in group.
It's the emloyers' way of dealing with the costly brain drain of women from middle and senior ranks.
In the war for talent employers are currently in this is obviously another way of answering to the need of the 'new employee'. Research suggests that the work/life balance is highly valued by the new generation of employees.
In the 80'ies it were the "dinkies - double income, no kids" that built the succes of the law firms and investment banks. Now the talented youngster at those banks want to have kids, and spend time with them. Employers are forced to adapt.
Read all about it in this week's column (Dutch).
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