Coke is making t-shirts out of recycled plastics. To make fabric, plastic bottles are shredded, distressed and turned into polyester thread. This fabric is turned into a T-shirt with little branding other than a small, red Coca-Cola tab on the bottom of the right seam.“We envision a world in which our packaging is no longer seen as a waste, but as a resource for future use”, according to Kelli Sogar, Coke’s licensing merchandise manager. With this effort, The Coca-Cola Co. approaches to the trend of invisible branding and Social Responsibilty of Business.
Source: Advertising Age
2 comments:
coke is making tee shirts out of recycled bottles. Has any one done any studies on the effect of this "fabric' on the skin? are there going to be problems with some of the dye used in the bottles being an irritant or cause harmful chemicals to enter the body through the skin? just curious.
PET is used to hold water and soda drinks. There are no toxic dyes in there. I am curious about those T-shirts, I have ordered a few, i hope they are not as uncomfortable to wear as ordinary polyester...
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