Monday, November 12, 2007
Copernicus is dead
At the end of this month, the 26th Marketing Congress of Stichting Marketing takes place in Ghent. Topic this year is 'Marketing in a flat world'. How do brands have to behave in a global and ever connected world? The more global the world is, the more we appreciate local touches. Brands like Mc Donald's or Pampers have understood this and behave upon it.
Read all about it in this week's column.
Fons van Dyck is keynote speaker on the congress on Friday 30 November.