The most popular Dutch dictionary, het Van Dale Groot woordenboek van de Nederlandse taal, took up TomTom as a synonym for navigation system.
Just like Bic and Google, TomTom becomes a generic term for what it stands for. A brand’s dream! Certainly when you know that it is expected that the number of portable navigation systems in Europe and North-America will grow with more than 100% at the end of 2007. TomTom is worldwide market leader in this segment.
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