One month ago, one of my colleagues decided to sell his house. Besides putting his house on Immoweb, he made a movie he posted on You Tube.
The movie shows his family and their favorite activities in the living room, kitchen, bedroom, garden etc. One wonders what it's all about, until the following text appears 'You can't buy happiness ... but you can buy our house'.
The movie of the pink house is a great hit, after 2 days more than 1000 people viewed the movie. Some days later, some neighbor friends put a spoof version on YouTube, in which they friendly ask potential buyers of the house to paint it in another color. Some days later, Spotter, a competitor of Immoweb, decided to participate in the battle, and reworked the original.
Want to know the ending and key lessons of the story? Read all about it in this week's column.
