Hyatt recently announced the launch of Andaz, the company's newest addition to its global brand portfolio.
The word Andaz means 'personal style'. In addition to a focus on personal style and independence, the new brand will offer a highly functional environment characterized by sophistication, innovative design, local identity, casual elegance and service that is attentive but not pretentious and without 'attitude'.
Besides the personal touch of the hotel, the brand will also be as environmentally friendly as possible, through various features that would include serving organic food and beverage, using fully biodegradable products and focusing on energy efficiency. As the brand develops, new hotel structures will incorporate ecologically friendly building materials and building systems.
The first Andaz will be in the City of London and is targeted to the new generation of tourists.
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