Here you can see the newest ad for Dove: 'Evolution'.
It was shown in the US during the Superbowl, but most importantly it is heavily watched on YouTube, worldwide. YouTube created a larger traffic to Dove's website CampaignForRealBeauty.com than the Superbowl.
YouTube beats the Superbowl. Remarkably, when one thinks of the heavy advertising expenditures that Unilever must have made for advertising during the Superbowl. This American football event is traditionally the heyday for advertisers to show off. And to spend a lot of money buying media space.