UGC: User Generated Content is a hot item in the land of marketing. Pepsi Max in the UK actively taps into this trend. A beautiful case.
Pepsi Max built a YouTube channel linked with their website www.maxyourlife.com. Web users are encouraged to create and upload video clips showing how they would 'max' their day with 1000 Pounds.
Pepsi has invested significantly in its Max brand following rival Coke's launch of Coke Zero.
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