Wednesday, November 29, 2006
Research: Babyboomers rock the music industry
Something interesting I read in The Guardian yesterday. US research shows baby boomers and beyond now account for the largest share of music buyers. Figures compiled by the Recording Industry Association of America show that consumers over 45 accounted for 25% of music sales last year, more than twice the share of any other age group, and up from 15% a decade ago. Perhaps most surprisingly, the over-50s were responsible for 24% of the music industry's online sales.