Adidas has got a new global "Impossible is Nothing" campaign, made by 180 Amsterdam. More than 30 inspirational stories are told using famous athlete's own personal style. Amongst them: David Beckham, Lionel Messi, but also former New Zealand rugby star Jonah Lomu and Indian cricketer Sachin Tendulkar. Each athlete chose a defining moment in their life and created the images and words which would be combined to create this new "Impossible is nothing" 2007 brand campaign.
Here there's the kick-off David Beckham commercial:
And here Lionel Messi: