Tuesday, March 13, 2007

Brands: Adidas - new 'Impossible is Nothing' campaign

Adidas has got a new global "Impossible is Nothing" campaign, made by 180 Amsterdam. More than 30 inspirational stories are told using famous athlete's own personal style. Amongst them: David Beckham, Lionel Messi, but also former New Zealand rugby star Jonah Lomu and Indian cricketer Sachin Tendulkar. Each athlete chose a defining moment in their life and created the images and words which would be combined to create this new "Impossible is nothing" 2007 brand campaign.

Here there's the kick-off David Beckham commercial:

And here Lionel Messi:

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