This summer Joost will be opened to the public. Joost (formerly 'The Venice Project') is the newest project of Kazaa and Skype-founders Janus Friis and Niklas Zennstrom. They took a 'lean-back' approach to the computer, instead of the traditional 'lean-forward' approach. Microsoft and others have already tried to bring the Net to TV screens, but they are trying the opposite: moving TV to the Internet.
Joost is now already open for invited users. Early adoptors. And they are doing what they are supposed to do: blogging about Joost. Reading UtahSaint: "Joost could make YouTube, Google Video and Apple TV look like 1988."
Advertisers welcome Internet TV because its audience is measurable, targetable, and above all interactive.
By 2010 the online-video market is expected to grow fivefold, to more than $7 billion (Parks Associates estimates).
Some facts on Joost:
- It has no user-generated content. Instead, it aims to offer network quality programms.
- Joost is free, but programms contain 3 minutes of ads an hour.
- The interface can eventually be translated to cell phones.
- Joost now offers around 50 channels, but this could soon expand to a hundred or maybe thousand.
Source: Time, March 12, 2007
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