Monday, March 26, 2007

Brands: Shell F1 ad

We recently mentioned the criticized Shell ad celebrating the 60th anniversary of its partnership with Ferrari Formula One team. The ad, which also promotes Shell's V-Power high-performance fuel, features Ferrari's F1 cars racing around some of the world's best-known capital cities. In London, however, they were not allowed to shoot after the authorities expressed concerns over safety.

It's quite long, it cost a lot of money, £2m, too.

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