Tuesday, March 06, 2007

Knowledge sharing: Lecturing at the Vrije Universiteit Brussel

This semester I'm a visiting lecturer at the Vrije Universiteit Brussel, teaching the course 'Brand theory and communications strategy' in 2nd bachelor Communications Sciences from February to May.

I'm teaching on the most recent academic insights in the world of brands and communications (Franzen, Kapferer, Aaker), examining and illustrating them with real life cases from Belgium and abroad.

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