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Essentially it all boils down to this: Toyota makes cars for less than it costs GM, and it gets to sell them at a higher price than GM does.
Toyota is obsessed with quality. It's production system is focused on continuous improvement. Workers in Toyota factories stop the line thousands of times a day to make sure no quality glitch gets through. Companies like Microsoft and Boeing are emulating this system.
After a NASCAR cheating scandal in the US, and more painfully, negative news about a rash of recalls Toyota chairman Fujio Cho made a public apology in Japan last summer, complete with a deep bow.
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