Marketing of October 11 features a special report on Digital Mobile.
These are the topics, with some interesting insights.
- Mobile advertising starts to take shape
Brands are only starting to be convinced of mobile's benefits.
- Search struggles take off
Brands and users still need to be convinced by mobile search.
- Problem of intimacy
SMS marketers must be more imaginative to realise its full benefits
- Integration for an instant response
Mobile can add an element of immediacy to the marketing mix
- Mobile lexicon
Know your GPS from your GPRS and your MMS from your WAP
It's all quite premature, but definitely interesting.
Want a copy of the report? E-mail: think@bbdo.be
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