Sunday, October 29, 2006

Media: Mobile marketing

Marketing of October 11 features a special report on Digital Mobile.

These are the topics, with some interesting insights.
- Mobile advertising starts to take shape
Brands are only starting to be convinced of mobile's benefits.

- Search struggles take off
Brands and users still need to be convinced by mobile search.

- Problem of intimacy
SMS marketers must be more imaginative to realise its full benefits

- Integration for an instant response
Mobile can add an element of immediacy to the marketing mix

- Mobile lexicon
Know your GPS from your GPRS and your MMS from your WAP

It's all quite premature, but definitely interesting.

Want a copy of the report? E-mail:

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