Sunday, October 29, 2006
Media: P&G goes interactive on VTM
P&G is the first advertiser in Belgium to launch an interactive platform behind a TV show. It concerns the VTM show 'Schoon en Meedogenloos'.
'Schoon en Meedogenloos' features two ladies that clean dirty houses of people. P&G now attaches an interactive platform to the show, accessible for digital tv watchers. The digital platform promotes the P&G cleaning products that are used in the show.
Source: VMMtv Newsletter, Oct. 16, 2006